Tru-Cape virtual world becomes a real one with TV show based on its game apps
As the only South African fruit brand with its own app and interactive game, Tru-Cape Fruit Marketing has invested heavily in using technology to engage with young people as a future generation of brand supporters. The games, Fruit-Full with over 4000
Tru-Cape partners with Freshmark for promotional activity in Shoprite and Checkers stores.
As in-store tastings and face-to-face promotional activity is no longer preferable under Covid-19 avoidance best practice, Tru-Cape Fruit Marketing, the largest exporter of South African apples and pears, more than half of which are sold to the African continent and
Snow in the Langkloof
Apple trees need "cold units" to produce the best blossoms so the 30mm of snow received overnight on Tru-Cape's Langkloof grower, Jimmy Zondagh of Avontuur farm means it will be an outstanding next crop. He shared a few photos with us.
Tru-Cape’s new book about apples now available as a hardcover.
Annually Tru-Cape Fruit Marketing, the largest exporter of South African apples and pears, celebrates April 17 as the anniversary of the birth of the apple industry in South Africa. This year was no different but plans to launch the latest
Two-a-Day turns traditional gender roles on its head
Two-a-Day, the apple and pear packing and storage facility in Grabouw, in South Africa’s Western Cape, continues to turn traditional gender roles on its head in line with an employment-equity strategy that will further transform the business by 2025. According to
