After 25 Years, Tru-Cape’s Henk Griessel Steps Back — But Not Away
At the end of July 2026, Henk Griessel officially retired from Tru-Cape Fruit Marketing after 25 years of service — a career that has left an indelible mark on South Africa's deciduous fruit industry. True to form, he isn't disappearing:
Chinese importer backs South African apples with landmark billboard campaign
In a country that produces more apples and pears than any other in the world, standing out requires more than simply supplying quality fruit. It requires earning consumers’ trust. That is why Topsun Fresh, Tru-Cape Fruit Marketing's long-standing Chinese importer, has
Major upgrades position Ceres Fruit Growers for future growth
Ceres Fruit Growers (CFG), one of Tru-Cape Fruit Marketing’s shareholder packhouses, has completed major infrastructure and technology upgrades that confirm its position among the leading apple and pear packhouses in South Africa. The multi-million-rand investment was driven by sustained growth in
India Trade Access Critical to Protect South Africa’s Apple Industry Competitiveness
India remains an important growth market for South African apples and pears, but industry leaders warn that South Africa risks losing its competitive advantage unless progress is made towards a broader, more preferential trade agreement with India. This concern was highlighted
Flash Gala turnaround year signals strong future in global apple market
Flash Gala growers are celebrating an exceptional 2025 season, with many of the challenges that once hampered the variety — from uneven maturity to quality inconsistencies — now largely resolved. The turnaround not only marks a significant step forward for
A decade of impact: Tru-Cape applauds most successful Hunger Month campaign yet
As a founding partner of Food Lover's Market's Hunger Month campaign, Tru-Cape Fruit Marketing has welcomed the initiative's most successful outcome to date, with the 10th annual campaign raising an extraordinary 16.3 million meals for vulnerable South Africans – comfortably
Tru-Cape celebrates 25 years of growth, partnership, and global leadership in apples and pears
Tru-Cape Fruit Marketing is celebrating its 25th anniversary, marking a quarter-century of partnership, innovation and growth that has helped position South Africa’s apple and pear industry as a globally competitive force. Formed in 2001 through the consolidation of leading producer organisations,
Minister Steenhuisen Visits Ceres as Storm Damage and Power Outages Threaten Fruit Exports
Following devastating storms that battered the Western Cape between 10 and 12 May, leaving the Witzenberg region facing a critical electricity crisis and widespread infrastructure damage, John Steenhuisen, National Minister of Agriculture, visited the Ceres region this week to assess
Tru-Cape sponsorship powers mountain biking success and lasting community impact
Tru-Cape’s commitment to community upliftment and sport was recently on full display as its sponsorship of the Weekend Warrior cycling event in Grabouw not only helped deliver a resounding success under challenging conditions, but also unlocked meaningful and lasting benefits
Tru-Cape celebrates 364 years of South African apples with historic tree planting in Cape Town
The South African apple industry marks its 364th anniversary on Friday, 17 April, and Tru-Cape Fruit Marketing commemorated this milestone by planting only the fourth known Witte Wijnappel tree (white wine apple) in South Africa at Jan van Riebeeck High
