Tru-Cape Launches Agent Apple, a Fun and Interactive Family Game Show
Kids take the lead. Missions are activated. And parents must follow orders. Fruit marketer Tru-Cape Fruit Marketing is breaking new ground with the April launch of Agent Apple, an interactive children’s game show. The exciting format is designed to bring families
South Africa’s apple and pear industry remains one of the most promising, says Calla du Toit
Despite global challenges, South Africa’s apple and pear industry is entering an exciting new chapter, driven by innovation, collaboration, and a new generation of growers, according to Calla du Toit of Tru-Cape Fruit Marketing and Hortgro Pome Chairman. Du Toit, a
Flash Gala campaign expands global presence, reaching over 100 million people
The Flash Gala marketing campaign continues to gain significant traction as the brand strengthens its position as a standalone premium apple brand in international markets, including South Africa, China, India, the United Arab Emirates, Malaysia, and Saudi Arabia. Designed to increase
Ceres Fruit Growers named BRCGS Certifcated Site of the Year 2026
Tru-Cape Fruit Marketing proudly celebrates an outstanding achievement by its shareholder, Ceres Fruit Growers (CFG), which has been named BRCGS Certificated Site of the Year 2026 by BRCGS (Brand Reputation through Compliance Global Standards). The award was presented in London and
Public invited to tour Tru-Cape’s Heritage Orchard of historic apples and pears
Ever heard of the Newton Apple, Northern Spy, Pomme de Neige, and Cox Orange Pippen? These are but a few of the near-lost apple varieties that are preserved in Tru-Cape’s Heritage Orchard on Oak Valley Estate in Grabouw, of which the
China deal encouraging, but tariff reform must continue
Tru-Cape has welcomed the recent signing of the CAEPA agreement between the Department of Trade, Industry and Competition and China, describing it as a significant and encouraging step toward strengthening bilateral trade and expanding opportunities for South African agricultural exports.
Early start sets the tone for a promising apple and pear season
The first apples and pears are coming off the trees earlier than expected, setting the stage for a season shaped by both opportunity and uncertainty. While early indications point to quality fruit, factors such as potential hail damage, exchange-rate volatility,
TRU-CAPE SELECTED AS HOST FOR HARVARD BUSINESS SCHOOL IMMERSIVE FIELD COURSE
Tru-Cape recently had the opportunity to host a group of students from Harvard Business School in Somerset West as part of the school’s Immersive Field Course (IFC). IFC courses are designed to offer second-year students in the two-year MBA programme an
Once a farm worker, now a teacher at her alma mater: Tru-Cape lauds Lucinda Arendse’s inspiring journey
From climbing a hilltop during her lunch breaks in the apple orchards to access her online classes, to now standing proudly in front of her own classroom as a qualified teacher, Lucinda Arendse’s journey has truly come full circle. Lucinda grew
Witzenberg Properties Celebrates Big as Alhambra Claims Top Ceres Award
Alhambra Estate – one of the flagship apple and pear estates in the Witzenberg Properties stable – excelled by winning the chairman’s trophy for the best general performance of 2025 at Ceres Fruit Growers’ 42nd prestigious annual harvest awards. While this
