Tru-Cape uses digital storytelling to make fruit more engaging for a new generation
From interactive games and children's entertainment to apple and pear master classes, Tru-Cape is using digital platforms to build stronger connections with consumers. Apples and pears may be among the most familiar fruits on supermarket shelves, but for many consumers –
After 25 Years, Tru-Cape’s Henk Griessel Steps Back — But Not Away
At the end of July 2026, Henk Griessel officially retired from Tru-Cape Fruit Marketing after 25 years of service — a career that has left an indelible mark on South Africa's deciduous fruit industry. True to form, he isn't disappearing:
