Tru-Cape turns to TikTok’s six-million for Kanzi campaign.
Following the success of the 2020 campaign where Tru-Cape Fruit Marketing used TikTok to engage consumers with a campaign that was globally recognised and referenced for its innovation in a CNN feature, the company again is turning to this interactive
Getting an apple from point A to B is a real wonder
Most people reach into the supermarket fridge and pull out a bag of apples without much of thought. Where was it grown? How did it get from the tree into a bag? How did the bag end up on the
Startling pattern on a Pink Lady apple
Just 10 days into a new job at Ceres Fruit Growers, Quality Assurance Co-ordinator, Melinda Christodoulides, experienced an extremely rare occurrence: a perfectly etched image of a branch and a leaf on a Pink Lady apple. She explains: “Red apples need
The magical mystery of an apple’s sleep.
It might have been an apple that Snow White bit into that sent her into a death-like sleep but, this notion of suspended-animation is not the stuff of fairytales nor science-fiction stories. Apples, one of the most popular fruit commodities on
