A decade of impact: Tru-Cape applauds most successful Hunger Month campaign yet
As a founding partner of Food Lover's Market's Hunger Month campaign, Tru-Cape Fruit Marketing has welcomed the initiative's most successful outcome to date, with the 10th annual campaign raising an extraordinary 16.3 million meals for vulnerable South Africans – comfortably
Tru-Cape celebrates 25 years of growth, partnership, and global leadership in apples and pears
Tru-Cape Fruit Marketing is celebrating its 25th anniversary, marking a quarter-century of partnership, innovation and growth that has helped position South Africa’s apple and pear industry as a globally competitive force. Formed in 2001 through the consolidation of leading producer organisations,
Tru-Cape sponsorship powers mountain biking success and lasting community impact
Tru-Cape’s commitment to community upliftment and sport was recently on full display as its sponsorship of the Weekend Warrior cycling event in Grabouw not only helped deliver a resounding success under challenging conditions, but also unlocked meaningful and lasting benefits
Once a farm worker, now a teacher at her alma mater: Tru-Cape lauds Lucinda Arendse’s inspiring journey
From climbing a hilltop during her lunch breaks in the apple orchards to access her online classes, to now standing proudly in front of her own classroom as a qualified teacher, Lucinda Arendse’s journey has truly come full circle. Lucinda grew
Grabouw businesses unite to clean Swannie River during Clean-Up and Recycle Month
In recognition of Clean-Up and Recycle Month, three leading Grabouw businesses – Two-A-Day, Oude Molen Distillery, and Western Cape Fruit Processors – have partnered to tackle pollution in the local Swannie River, a vital water source for the community and
Celebrating Women’s Month: Amoré Viljoen – Leading with passion, precision, and perseverance at Lakeview Farm
This Women’s Month, Tru-Cape Fruit Marketing and Two-a-Day proudly celebrate Amoré Viljoen (34), a trailblazing female producer managing Lakeview Farm – a 100% black-owned apple and pear farm – with vision, grit, and a deep love for the land. Nestled just
From the orchard to the podium: Farm manager Jakob Volmoer shines at SA Athletics Championships
Farm manager and athlete Jakob Volmoer (39) has proven that passion, grit and balance can yield both top-quality fruit and national medals. At the recent South African Athletics Championships, Jakob claimed an impressive six medals across a range of track
Tru-Cape donates R50 000 to Grabouw High School during family-friendly Weekend Warrior event
The scenic trails of Grabouw came alive as families, cyclists, and outdoor enthusiasts gathered for the Weekend Warrior: Grabouw, grown by Tru-Cape event — a two-day celebration of mountain biking, trail running, and community spirit. With 397 entries and a
Tru-Cape is striving to make sustainability strides
Tru-Cape Fruit Marketing is making significant progress towards its ambitious goal of reducing carbon emissions by 50% by 2030 and reaching net zero by 2050. “These objectives will help us, as an agricultural company, to minimise our environmental footprint, which is
Tru-Cape delighted with success of Hunger Month campaign
A record-breaking 5 million meals, to the value of R2.35 million, were gathered to feed hungry South Africans during Food Lover’s Market’s annual Hunger Month campaign, of which Tru-Cape has been a legacy partner since its inception eight years ago. “It
