280,000 meals delivered to hungry South Africans through partnership between FOOD Lover’s Market and Tru-Cape Fruit Marketing
Food Lover’s Market and Tru-Cape Fruit Marketing wish to thank all their customers for supporting the in-store World Hunger Day campaign during the month of May. Each purchase of a bag of Tru-Cape apples contributed towards providing 283,648 meals to hungry children in the Western Cape, by raising nearly a quarter of a million Rand.
World Hunger Day was launched by The Hunger Project in 2011 and aims to inspire people all over the world to show their solidarity and support for the women, men and children who are hungry on a daily basis as a result of poverty. More than 795 million people worldwide go to bed hungry each night and the focus of this year’s campaign is good nutrition.
Says Andrew Millson, Head of Earth Lovers, “At Food Lover’s Market we aspire to a South Africa that is hunger free. With 14 million South Africans going hungry everyday, Food Lover’s Market – through its Earth Lovers pillar – want to make a sustainable, impactful difference in the communities in which we operate. A big part of this is to address hunger through our partnership with FoodForward SA.’
“The goals of the Hunger Project aligned with our company ethos and through our partnership with Tru-Cape Fruit Marketing, the largest exporter of South African apples and pears into 104 countries around the globe, and FoodForward SA we have not only managed to shine a spotlight on these issues, but also raise a significant amount of money that has been donated to Food Forward SA, enabling them to continue with the hugely impactful work they do.’
Tru-Cape Managing Director Roelf Pienaar says: “We take our responsibility for the livelihoods of more than 15, 200 people involved indirectly in our business very seriously as we all rely on the successful sale of South African apples and pears to put food on our tables. The good news is that Tru-Cape apples and pears are energy rich and nutrient dense and a perfectly portable food which is affordable by many. Tru-Cape is proud to be associated with Food Lover’s Market and what The Hunger Project represents.”
FoodForward SA works tirelessly to fulfil their vision of “A South Africa without hunger” and have successfully supplied 14 500 000 meals in the last year and Food Lover’s Market are proud to be in a longstanding partnership with FoodForward SA. Each Food Lover’s Market store has partnered with a local charity, mostly aimed at children and have contributed towards 1.5 million meals in total, in the last year.
Food Lover’s Market and Tru-Cape Fruit Marketing handed over a cheque to FoodForward SA to the value of R243 937.00 on Wednesday, 26 July 2017 in the Food Lover’s Market Brackenfell store.
