Happy Birthday! South African apple industry celebrates its 363rd birthday on April 17
On April 17, 363 years ago, the seeds for one of South Africa’s most significant agricultural industries were sown—quite literally. On 17 April 1662, Dutch Governor Jan van Riebeeck made a humble but historic diary entry in the Company Gardens
Tru-Cape’s African growth story: Meeting rising demand for quality apples
With approximately half of all apples marketed by Tru-Cape sold in Africa, the fruit exporter continues to stay ahead of shifting consumer preferences and developments in the continent’s fresh fruit industry. “Twenty years ago, Granny Smith, Top Red, and Golden Delicious
A rosy outlook for upcoming pome season thanks to new blushed pear varieties
With new blush pear varieties coming into play this season, Tru-Cape is gearing up for a pear season full of promise. “We are looking forward to a solid harvest with good volumes, which is encouraging. This year marks the first time
Building a global apple brand takes time, but worth the effort
An apple is an apple, right? Think again. When Anthony Rawbone-Viljoen, Derek Corder, and Buks Nel came up with the idea to create a brand for Bigbucks apples adhering to certain standards, they were told it would never work. But lately,
