Selfie campaign to drive traffic in-store and online

South Africa’s biggest apple and pear marketer, Tru-Cape is engaging millennials in a promotional campaign that involves taking a selfie in Food Lovers’ stores.

According to Tru-Cape Marketing Director Conrad Fick the campaign, to drive sales of apples and pears and grow the brands social-media footprint, asks customers to upload their in-store selfie to the Tru-Cape Facebook page and then to share it to encourage votes.

“With five Apple Air 2 64 gig  iPads as prizes, we expect a strong uptake with a mechanism that gets people to share the selfie within their social media networks. Tru-Cape is already using Facebook to engage with customers and to respond to queries but our strategy with this campaign is to not only drive traffic into the stores but to also increase our Facebook engagement. Millennials tend to be young parents so we hope that the excitement associated with our Kidz Campaign to increase fruit consumption among children, will succeed in engaging child and parent alike,” he says.

“What’s also notable about this campaign is that in addition to  television advertising  and in-store branding, we’re promoting this online as a testing ground for future promotional spend,” he ends.

www.Facebook.com/TruCape @TruCapeFruit www.Tru-Cape.com