Tru-Cape turns to top South African band for a new sound
Singer and songwriter Gideon Hanekom is better known by his stage name, Gian Groen. For the last decades he has had the scent of apples and pears in his consciousness living, as he does, on a fruit farm in Grabouw, one of the nation’s apple and pear growing capitals.
So it was an easy decision when fellow Grabouw resident and friend, Conrad Fick, who also happens to be the Marketing Director for Tru-Cape, the largest exporter of South African apples and pears, and a business entirely owned by its growers, approached him about penning a jingle for Tru-Cape’s television commercial.
“That jingle grew into a song and today Tru-Cape is thrilled to share that not only has Gian Groen updated the song for Tru-Cape but Sunset Sweatshop, one of the hippest bands of the moment, has recorded it,” says Fick.
“Gian Groen’s music has evolved since his Spinnekop days with the likes of Anton Goosen, Valiant Swart and Koos Kombuis to working with the biggest names in South African music such as Kurt Darren, Laurike Rauch, Karen Zoid, Dozi and now Sunset Sweatshop too and we are privileged to have a talent such as his to write this song for Tru-Cape,” Fick says.
According to Fick, the company plans to release the song for download across all music platforms from October 22 and has recorded a music video with local dancers choreographed by Anuq Wilson and assisted by Rudi Ward.
“The music video is designed to include crowd-sourced clips of Tru-Cape fans doing their own moves to the song. To encourage engagement we are doing a roadshow through South Africa’s capitals with the band. Sunset Sweatshop will perform at the school from which the winning dance clips come.
According to Fick, Tru-Cape will film and create social-media content for Facebook, Instagram, and TikTok with hashtag #TruCapeDanceChallenge. The video will be used as a call to entry and will include 30-seconds of the Sunset Sweatshop version of the Tru-Cape song to drive audiences to enter. The video will be compiled of recently filmed Tru-Cape stock footage, Sunset Sweatshop as well as professional dancers in the studio. The call to entry video will allow individuals or schools to enter as they learn the new song, as well as the dance. This will run across all social media accounts as a campaign. Thereafter, a full band music video, as well as a crowdsourced music video, will be released to the public on social media, with the option of flighting on television too.
Sunset Sweatshop front man, Ian Heyns explains how the band began: “Rossouw Wentzel and I used to play at wedding and do singalongs in bars. Then we got “gatvol” of singing other people’s music and Richard Dicks, who I played with in a previous band, Thank you Johnny, invited me to join and then Rossouw invited Victor Green. We’ve been together as a band for five years and we have the shared history of being together at Bellville High School although we weren’t all there at the same time. We started practicing in my cousin’s garage in Joostenberg Vlakte and we recorded Move It and then Rolling With The Punches both of which received good radio traction.
We invited Bruce Sonnekes who was Rossouw’s guitar teacher at Jam Rock and we were all nervous as he is the “bees knees” of guitar in the Southern Hemisphere. And, after he said he’d be a member of the band, it all melded together. The rest is history.
The Tru-Cape song is definitely in the band’s style as it represents the feel-good way of life. At the end of the day the Tru-Cape song delivers a positive message and it falls right into the basket of the kind of music which we love to play. While this is the first time we are recording a branded song, it was written by Gian Groen who we have worked with before and vibe with who is a real, talented musician so we are stoked to record it. The whole process has been “lekker” and a smooth experience and it was fun recording the music video with cool dancers too.
“I know we live in uncertain times but my advice to people, especially young people, is to use the feeling of anxiety to help find what your passion is and be creative and live it out. I find peace in doing something creative that I enjoy and my advice is to find something creative you can attach to and find happiness in. Children should relax and eat an apple,” Ian jokes.
The music video will be released on December 12.