Tru-Cape’s Fruit-Full 3 game app being featured by Apple
Today, Thursday, May 25 is Africa Day commemorating the foundation of the Organisation of African Unity on 25 May 1963. As part of Cupertino’s Apple’s AppStore, Africa Day Campaign, Fruit-Full 3, an interactive game created by South African company BIGBrave for Tru-Cape Fruit Marketing, is being featured by Apple.
“We are beyond thrilled to announce that our meticulously crafted app, Fruit-Full 3, developed for our esteemed client Tru-Cape, is now being showcased across Sub-Saharan Africa as part of Apple’s Africa Day campaign! This recognition from Apple not only validates our dedicated efforts but also reinforces our mission to create user-centric digital solutions that make an impact globally,” says BIGBrave MD Tyrann Burger adding that users can head over to the Games tab in the App Store. “We’d love to hear your thoughts and experiences on the immersive world we’ve created within Fruit-Full 3, he says.
Tru-Cape’s Marketing Director, Conrad Fick, says it might have been a global first for a fruit brand which is also South Africa’s largest exporter of apples and pears – the fruit not the computers, to commit budget to develop a branded interactive game. He explains: “I floated the idea of an interactive “Farmville-type” game to our previous agency many moons ago who weren’t able to translate the brief and suggested a “Pacman-type” game which didn’t work for us. When we met with BIGBrave they acknowledged that the brief was very complex and hard to achieve on our shoe-string budget. It was only after the BIGBrave team visited the orchards, the packhouses, and our marketing offices, that they understood that while very complex, each aspect could be broken down into a user experience. Thanks to advances in technology, and the team at BIGBrave, Fruit-Full was successfully created.
“We were looking to explore new marketing channels to communicate Tru-Cape’s brand intrinsics to the end user, as well as to keep Tru-Cape top of mind when consumers purchase apples and pears. The strategy game, Fruit-Full 3, educates users about these facts at the same time as creating awareness around the challenges and complications involved in producing quality fruit. Getting the thumbs up from Apple for our efforts, and those of BIGBrave’s, is a major marketing-success milestone,” Fick says.
Burger says that this moment of recognition is a testimony to BIGBrave’s talented team of dreamers, creators, and innovators. “Your dedication, creativity, and perseverance have led us to this remarkable achievement. Thank you! As we savour this moment, we can’t help but look forward to the many more milestones we will cross together with our partners and team,” Burger ends.
Fick says that for a company that sends most of its fruit to the African Continent and one which is proudly South African, this link to Africa Day is also a source of pride.
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