Two-a-Day’s market day grows in-house entrepreneurs

Staff at Two-a-Day used their Market Day to develop their entrepreneurial skills by creating and selling things people wanted.

Grabouw’s Two-a-Day hosts an annual market day to encourage the entrepreneurial spirit among its staff.

According to Two-a-Day Managing Director Attie van Zyl,   Two-a-Day believes that entrepreneurship is an important economic driver to alleviate poverty saying: “We arrange market days each year to encourage the entrepreneurial spirit amongst our employees. They sold food, clothes and even plants in a fun-filled event.”

“The market day is a way for all our employees to interact on a social level, over and above the commercial activities there are many fun things to do.  At the previous market day I was asked to take part in some which ended up being quite a bit of physical exercise but it was great fun nonetheless.” Van Zyl says.

One of Two-a-Day’s employees Wilna Wyngaard commented that the day represented an outstanding opportunity for Two-a-Day workers, from top management to ground-level staff to comfortably work together at the same level. “Staff were keen to bring their entrepreneurial ideas and expertise to the fore. There was a wide variety of offerings to purchase and to eat but I noticed how quickly people made a bee-line for all the sweet things,” she smiled.

Tru-Cape Fruit Marketing, the largest marketer and distributor of South African apples and pears, is owned by Two-a-Day and Ceres Fruit Growers and their respective growers. Tru-Cape Managing Director Roelf Pienaar, who still acts as a part-time Finance lecturer to Business School graduates, agrees that entrepreneurship is a key to unlocking  an empowered future for all. “As the brand face that customers interact with in South Africa, and the marketing team responsible for marketing pome fruit into 103 countries, every piece, of the over 1.5 billion pieces of fruit sold each year, contributes to the livelihoods of more than 15 200 people and their families,” he says.

“The excitement with which the Two-a-Day team embraced their entrepreneurial spirit with a market-day activity that reflected the real process of selling the right product in the right place at the right time and at the right price, which is a reflection of what we as a marketing business do, truly makes us happy.” he ends.