Innovative fresh-fruit brand links to Amapiano music trend
South Africa’s preeminent apple and pear brand, Tru-Cape, is again stretching the envelope in its marketing activities to increase fresh fruit sales. Tru-Cape, in what might even have been a global first for a fresh fruit brand, last year contracted the
Tru-Cape growers produce one million bins of fruit in 2022
Tru-Cape Fruit Marketing, the largest exporter of South African apples and pears, and wholly owned by its growers at Ceres Fruit Growers and Two-a-Day in the Grabouw Valley, has broken the one millionth producer bin record in a single season. A
High uptake of cash vouchers shows financial need
Tru-Cape Fruit Marketing is the largest exporter of South African apples and pears and also one of the largest local-market suppliers with more than 60% of its fruit remaining on the African continent and in South Africa. Each year Tru-Cape operates
Tru-Cape Eselfontein Festival is October 14 to 16 this year.
This three-day event, held on Eselfontein Farm in Ceres, is a community fund-raising initiative that can accommodate 300 entries for the multi-stage event. On Friday, October 14 there is a 30km ride beginning at 18:00 while day two, on Saturday October
