Fruit industry jargon cheat-sheet
Sometimes knowing the right lingo can make you sound like an industry insider. Just like if you are on a game drive and the ranger says over the radio they’ve spotted an “Indlovo”, those in the know will expect to
A drive to escape poverty and the setting of achievable goals keys to Dimitri Jacobs’ success.
The Grabouw apple industry runs deep in Dimitri Jacobs’ blood although, growing up, he tried hard to escape it. Both his parents were farm workers, his father at Applethwaite and his mother at Appletiser. “My parents were strict and from
Two pears feature in Tru-Cape’s current promotional basket
Driving consumption of South Africa’s apple and pear crop is one of Tru-Cape Fruit Marketing, South Africa’s favourite apple and pear brand, and the largest exporter of the county’s pome (deciduous fruit with many seeds) crop, primary objectives. According to Tru-Cape
Staying safe during Covid-19
Tru-Cape has made a short video to help keep us safe during Covid-19 with top tips how to stay well. Click here to watch it.
Make apple tart and support Hunger Month
Check out this fabulous apple tart recipe our friends at Food Lover's Market have shared. Helping contribute meals to the hungry is easy. Buy qualifying products at Food Lover's Markets and FoodForward will donate a meal. Read about all the
Eat the whole apple for optimum health benefits
A rose by any other name is still a rose, as Shakespeare says. But, did you know, that an apple is a rose too? Well, in the same way that almonds, apricots, peaches and cherries are all part of the
Tru-Cape joins Food Lover’s Market in Hunger Month donation
South Africa’s leading fresh produce retailer, Food Lover’s Market, will be launching a month-long in-store campaign on 01 May 2020 aimed at encouraging consumers to contribute a meal to Food Forward SA by purchasing partner products in any Food Lover’s
Tru-Cape publishes their history of ancient apples as an e-book.
Hot on the heels of the publication of their newest book, the authors of The Newcomers and Their Friends, the book about the current apple varieties and their history, Somerset-West residents Buks Nel and Henk Griessel have released their first
Fruit donation to our communities
Tru-Cape and our shareholders Two-a-Day and Ceres Fruit Growers are donating fruit to communities in need each week. Here are some images taken of the donations to the Genadendal, Bereaville, Voorstekraal, and Heuwelkroon communities. Donations to the greater Ceres community also
New book on the history of apples reads like a whodunnit
In their new book, The Newcomers and their Friends, Tru-Cape Fruit Marketing apple and pear experts Buks Nel and Henk Griessel explore the more recent history of apples in South Africa. This, a companion to Apples in the Early Days
