A decade of impact: Tru-Cape applauds most successful Hunger Month campaign yet
As a founding partner of Food Lover's Market's Hunger Month campaign, Tru-Cape Fruit Marketing has welcomed the initiative's most successful outcome to date, with the 10th annual campaign raising an extraordinary 16.3 million meals for vulnerable South Africans – comfortably
Tru-Cape celebrates 25 years of growth, partnership, and global leadership in apples and pears
Tru-Cape Fruit Marketing is celebrating its 25th anniversary, marking a quarter-century of partnership, innovation and growth that has helped position South Africa’s apple and pear industry as a globally competitive force. Formed in 2001 through the consolidation of leading producer organisations,
Minister Steenhuisen Visits Ceres as Storm Damage and Power Outages Threaten Fruit Exports
Following devastating storms that battered the Western Cape between 10 and 12 May, leaving the Witzenberg region facing a critical electricity crisis and widespread infrastructure damage, John Steenhuisen, National Minister of Agriculture, visited the Ceres region this week to assess
Tru-Cape sponsorship powers mountain biking success and lasting community impact
Tru-Cape’s commitment to community upliftment and sport was recently on full display as its sponsorship of the Weekend Warrior cycling event in Grabouw not only helped deliver a resounding success under challenging conditions, but also unlocked meaningful and lasting benefits
Tru-Cape celebrates 364 years of South African apples with historic tree planting in Cape Town
The South African apple industry marks its 364th anniversary on Friday, 17 April, and Tru-Cape Fruit Marketing commemorated this milestone by planting only the fourth known Witte Wijnappel tree (white wine apple) in South Africa at Jan van Riebeeck High
Tru-Cape Launches Agent Apple, a Fun and Interactive Family Game Show
Kids take the lead. Missions are activated. And parents must follow orders. Fruit marketer Tru-Cape Fruit Marketing is breaking new ground with the April launch of Agent Apple, an interactive children’s game show. The exciting format is designed to bring families
South Africa’s apple and pear industry remains one of the most promising, says Calla du Toit
Despite global challenges, South Africa’s apple and pear industry is entering an exciting new chapter, driven by innovation, collaboration, and a new generation of growers, according to Calla du Toit of Tru-Cape Fruit Marketing and Hortgro Pome Chairman. Du Toit, a
Flash Gala campaign expands global presence, reaching over 100 million people
The Flash Gala marketing campaign continues to gain significant traction as the brand strengthens its position as a standalone premium apple brand in international markets, including South Africa, China, India, the United Arab Emirates, Malaysia, and Saudi Arabia. Designed to increase
Ceres Fruit Growers named BRCGS Certifcated Site of the Year 2026
Tru-Cape Fruit Marketing proudly celebrates an outstanding achievement by its shareholder, Ceres Fruit Growers (CFG), which has been named BRCGS Certificated Site of the Year 2026 by BRCGS (Brand Reputation through Compliance Global Standards). The award was presented in London and
Public invited to tour Tru-Cape’s Heritage Orchard of historic apples and pears
Ever heard of the Newton Apple, Northern Spy, Pomme de Neige, and Cox Orange Pippen? These are but a few of the near-lost apple varieties that are preserved in Tru-Cape’s Heritage Orchard on Oak Valley Estate in Grabouw, of which the
