From the orchard to the podium: Farm manager Jakob Volmoer shines at SA Athletics Championships
Farm manager and athlete Jakob Volmoer (39) has proven that passion, grit and balance can yield both top-quality fruit and national medals. At the recent South African Athletics Championships, Jakob claimed an impressive six medals across a range of track
Flash Gala surpasses one million cartons: A South African apple success story
Just six years after its debut on the international stage, South Africa’s homegrown apple brand, Flash Gala, has reached a remarkable milestone. For the first time, over one million cartons of this sought-after variety were exported in a single season—an
Tru-Cape donates R50 000 to Grabouw High School during family-friendly Weekend Warrior event
The scenic trails of Grabouw came alive as families, cyclists, and outdoor enthusiasts gathered for the Weekend Warrior: Grabouw, grown by Tru-Cape event — a two-day celebration of mountain biking, trail running, and community spirit. With 397 entries and a
Tru-Cape joins the sizzle at Nyama Battle: Showcasing the versatility of apples and pears in South African cuisine
Nyama Battle, South Africa’s premier live-fire cooking showdown, is heating up the local culinary scene, and the humble apple and pear are taking centre stage, thanks to the partnership between Tru-Cape Fruit Marketing and Nyama Battle. As proud sponsors of Nyama
Happy Birthday! South African apple industry celebrates its 363rd birthday on April 17
On April 17, 363 years ago, the seeds for one of South Africa’s most significant agricultural industries were sown—quite literally. On 17 April 1662, Dutch Governor Jan van Riebeeck made a humble but historic diary entry in the Company Gardens
Tru-Cape’s African growth story: Meeting rising demand for quality apples
With approximately half of all apples marketed by Tru-Cape sold in Africa, the fruit exporter continues to stay ahead of shifting consumer preferences and developments in the continent’s fresh fruit industry. “Twenty years ago, Granny Smith, Top Red, and Golden Delicious
Welgemeen Boerdery claims top honours at CFG awards: “Small innovations make all the difference”
The combination of an exceptional climate, flawless fruit without blemishes, and a generous dose of grace led to the Welgemeen Boerdery in the Witzenberg Valley claiming top honours for overall excellence at Ceres Fruit Growers’ (CFG) annual awards ceremony at
Nyama Battle premieres on eTV and Tru-Cape is part of the action
Weekends are about to get a whole lot more exhilarating! A brand-new local cooking competition launched over the past weekend, and Tru-Cape is thrilled to be part of the action. Get ready for delicious dishes, fierce competition, and plenty of
Tru-Cape opens heritage orchard for public tour of historic apple and pear varieties
Tru-Cape Fruit Marketing, South Africa's largest marketer of apples and pears, invites the public to explore its Heritage Orchard of historic apple and pear trees at Oak Valley Estate in Grabouw. The free guided tour, hosted by Tru-Cape’s Quality Assurance
Favourable conditions lead to optimism about South African apple and pear season
Tru-Cape producers are optimistic about the current apple and pear harvest, which promises a good yield thanks to positive conditions in all growing regions. The pear season kicked off early in January, while the apple season is now in full swing. The
