TRU-CAPE SELECTED AS HOST FOR HARVARD BUSINESS SCHOOL IMMERSIVE FIELD COURSE
Tru-Cape recently had the opportunity to host a group of students from Harvard Business School in Somerset West as part of the school’s Immersive Field Course (IFC). IFC courses are designed to offer second-year students in the two-year MBA programme an
Once a farm worker, now a teacher at her alma mater: Tru-Cape lauds Lucinda Arendse’s inspiring journey
From climbing a hilltop during her lunch breaks in the apple orchards to access her online classes, to now standing proudly in front of her own classroom as a qualified teacher, Lucinda Arendse’s journey has truly come full circle. Lucinda grew
Witzenberg Properties Celebrates Big as Alhambra Claims Top Ceres Award
Alhambra Estate – one of the flagship apple and pear estates in the Witzenberg Properties stable – excelled by winning the chairman’s trophy for the best general performance of 2025 at Ceres Fruit Growers’ 42nd prestigious annual harvest awards. While this
Flash Gala shines a light on the power of branding in fresh produce
As the fresh produce sector grapples with increasing competition and evolving consumer expectations, Flash Gala – the brand for premium BigBucks Gala apples – is emerging as a compelling case study in how branding can transform not just a product
Tru-Cape fuels the fire in Ultimate Braai Master Season 9
South Africa’s favourite apples prove that great flavour starts with great produce — even on the braai. With a remarkable share of South Africans tuning in across e.tv, eExtra, and eReality, Ultimate Braai Master Season 9 is once again igniting South
Tru-Cape’s 2025 Cherry Season Begins Under Ideal Conditions — Growers Anticipate a Strong, Early Harvest
Trees laden with clusters of glossy red cherries, gleaming like jewels in the sunlight, signal the start of Tru-Cape’s 2025 cherry season in Ceres. Thanks to near-perfect growing conditions this spring, producers expect a 5–7% larger crop than last season,
Tru-Cape celebrates the everyday health power of apples and pears
South Africans have long enjoyed apples and pears for their crisp taste and versatility, but research is highlighting just how powerful these fruits can be for overall health and wellness. As the country’s largest marketer of apples and pears, Tru-Cape
Grabouw businesses unite to clean Swannie River during Clean-Up and Recycle Month
In recognition of Clean-Up and Recycle Month, three leading Grabouw businesses – Two-A-Day, Oude Molen Distillery, and Western Cape Fruit Processors – have partnered to tackle pollution in the local Swannie River, a vital water source for the community and
