Tru-Cape’s 2025 Cherry Season Begins Under Ideal Conditions — Growers Anticipate a Strong, Early Harvest
Trees laden with clusters of glossy red cherries, gleaming like jewels in the sunlight, signal the start of Tru-Cape’s 2025 cherry season in Ceres. Thanks to near-perfect growing conditions this spring, producers expect a 5–7% larger crop than last season,
Tru-Cape celebrates the everyday health power of apples and pears
South Africans have long enjoyed apples and pears for their crisp taste and versatility, but research is highlighting just how powerful these fruits can be for overall health and wellness. As the country’s largest marketer of apples and pears, Tru-Cape
Grabouw businesses unite to clean Swannie River during Clean-Up and Recycle Month
In recognition of Clean-Up and Recycle Month, three leading Grabouw businesses – Two-A-Day, Oude Molen Distillery, and Western Cape Fruit Processors – have partnered to tackle pollution in the local Swannie River, a vital water source for the community and
R1 billion lost to Cape Town port inefficiencies — calls for urgent privatisation to protect exports
South Africa’s apple and pear export industry is sounding the alarm over mounting losses caused by inefficiencies at the port of Cape Town, estimating that delays and logistical bottlenecks have cost the sector around R1 billion in 2024 alone. Yesterday (August
Tru-Cape’s André Kritzinger crowned Eastern Cape Young Farmer of the Year
André Kritzinger (28), owner and general manager of Tulpieskraal Boerdery in the Langkloof, and one of Tru-Cape Fruit Marketing’s valued apple and pear suppliers, has been named the Eastern Cape Young Farmer of the Year for 2025. For Kritzinger, the recognition
Celebrating Women’s Month: Amoré Viljoen – Leading with passion, precision, and perseverance at Lakeview Farm
This Women’s Month, Tru-Cape Fruit Marketing and Two-a-Day proudly celebrate Amoré Viljoen (34), a trailblazing female producer managing Lakeview Farm – a 100% black-owned apple and pear farm – with vision, grit, and a deep love for the land. Nestled just
Fresh Produce Partnerships Driving Market Access and Consumer Engagement
The 6th anniversary of the Evergreens Kempton Park store this weekend (25-26 July) is more than just a retail milestone — it highlights the critical role that trusted, long-term partnerships play in shaping South Africa’s fresh produce landscape. As consumer
Science confirms: An apple a day truly supports better health
As the adage goes, “An apple a day keeps the doctor away” — and emerging research continues to prove it’s more than just a saying. Recent studies highlighted by international media underscore the impressive health benefits of regularly consuming apples,
