Tru-Cape breaks 16 million carton sales in 2017 and hopes to consolidate this year.
According to Roelf Pienaar, managing director of Tru-Cape Fruit Marketing, the largest exporter of South African apples and pears, the company last year saw a volume increase of about eight percent breaking the volume record of 16 million cartons for
Tru-Cape cherry season delivers high-value returns despite smaller crop.
Despite Ficksburg's self-proclaimed position as South Africa’s Cherry Capital, the Free State might soon have to fight for its crown as Ceres in the Western Cape is increasingly getting a bigger piece of the cherry pie. Tru-Cape Fruit Marketing, already known
MD Roelf Pienaar interviewed on television
Tru-Cape managing director Roelf Pienaar was recently interviewed on television. Watch the four-minute insert (in Afrikaans), broadcast on January 13, 2017 here:
Tru-Cape grower is Toyota New Harvest winner of the Year
Tru-Cape grower André Cloete, a farmer from the Overberg area in the Western Cape, won the 2016 New Harvest of the Year award. The New Harvest competition recognises the most promising young farmer from a previously disadvantaged background. All entrants
New app improves business automation and reduces costs.
In the fresh produce marketing business, claims made by customers who say that product received is below specification erodes the value that gets paid back to the grower. For Tru-Cape Fruit Marketing, a wholly grower-owned business and the largest marketer of
Listen to a RSG radio interview with MD
Listen to an Afrikaans-language interview on Radio Sonder Grense with Tru-Cape managing director Roelf Pienaar, broadcast on Monday, August 1, 2016. He covers the business model, opportunities in Africa and elsewhere and threats to the industry.
Strong Tru-Cape harvest tempered by currency fluctuations
With all Tru-Cape apple and pear trees picked, the company, the largest marketer of South African POME fruit, says that despite challenges in terms of fruit size and quality, overall it has been a busy and successful harvest and that
Tru-Cape supports the 2016 Lions Karoo to Coast MTB.
Now in its 16th year, the Lions Karoo to Coast MTB Race on Sunday, September 18 remains a calendar favourite and a meaningful fundraiser for the community-supporting Lions. Although entires for this year are already closed, substitutions are now permitted until
Angela Day features Tru-Cape in The Star, The Cape Argus, Pretoria News, Daily News and IOL
Follow this link to read this article on the IOL site Words by Angela Day and Pictures by Chris Collingridge. Johannesburg - Tru-Cape managing director Roelf Pienaar has urged consumers not to discard irregular fruit or fruit with blemishes. They are great for making
Tru-Cape Fruit Marketing announces discovery of new apple
Tru-Cape Fruit Marketing, the largest marketer and distributor of South African apples and pears announces the discovery of Bigbucks - a new superior clone in the Gala family. Buks Nel, Tru-Cape’s varietal expert, made the find in an orchard on Oak