America’s FDA approves antioxidant DHQ made from apples
In another move that will benefit apple growers around the world, the US Food and Drug Administration (FDA) has Generally Recognised As Safe (GRAS) Dihydroquercetin (DHQ), a product now available for sale in the USA. “DHQ is a powerful antioxidant
Tru-Cape turns to TikTok’s six-million for Kanzi campaign.
Following the success of the 2020 campaign where Tru-Cape Fruit Marketing used TikTok to engage consumers with a campaign that was globally recognised and referenced for its innovation in a CNN feature, the company again is turning to this interactive
Getting an apple from point A to B is a real wonder
Most people reach into the supermarket fridge and pull out a bag of apples without much of thought. Where was it grown? How did it get from the tree into a bag? How did the bag end up on the
Startling pattern on a Pink Lady apple
Just 10 days into a new job at Ceres Fruit Growers, Quality Assurance Co-ordinator, Melinda Christodoulides, experienced an extremely rare occurrence: a perfectly etched image of a branch and a leaf on a Pink Lady apple. She explains: “Red apples need
The magical mystery of an apple’s sleep.
It might have been an apple that Snow White bit into that sent her into a death-like sleep but, this notion of suspended-animation is not the stuff of fairytales nor science-fiction stories. Apples, one of the most popular fruit commodities on
Abate Fetel and Forelle pears are now on supermarket shelves.
Italy’s favourite pear, Abate Fetel (pronounced as ah-BAH-tay fuh-TEL) of which Tru-Cape sells around 500, 000 cartons a year, was named after a French monk in 1896. It is an heirloom varietal, originally bred in the mid-fifteenth century and instantly
CNN Marketplace Africa features Tru-Cape
Tru-Cape has been featured by CNN Marketplace Africa. "How this South African apples and pears company grew its social media presence Increasing demand from Europe and Asia has pushed South African fruit giant Tru-Cape to expand variety. The company's managing director, Roelf
Tru-Cape grower says his faith has helped him cope
The last years have been challenging for one and all but, for Andre Cloete, a Tru-Cape apple and pear grower, near Greyton in the Western Cape’s Overberg region, it has been especially hard. “My wife Charmaine died after suffering with cancer
Tru-Cape joins Food Lover’s Market for its fifth consecutive Hunger Month campaign – intending to exceed the one million meals contributed in 2020.
A leader in fresh produce retail, Food Lover’s Market, has launched the fifth consecutive Hunger Month campaign in partnership with Tru-Cape Fruit Marketing, the largest exporter of South African apples and pears and wholly owned by its growers along with
Two-a-Day Education Trust supports 100 people with R1.5 million in bursaries
Each year the unemployment figures rise and each year more and more people leave school hoping for a job or to continue their studies. The impact of Covid-19 on jobs in the hospitality and tourism sectors, not to mention the shrinking
