“Exciting phase” on horizon for fruit industry and Tru-Cape is set to seize the opportunities
The fruit industry is on the brink of an exciting phase packed with opportunities, believes Anton Rabe, the executive director at Hortgro. “I am incredibly bullish about the next five to ten years,” he shared with Tru-Cape’s management during a recent
Promising future for sought-after South African Pink Lady® apples
South Africa is rapidly establishing itself as the leading and preferred source of Pink Lady® apples from the Southern Hemisphere. According to Kantar data, Pink Lady® sales in the United Kingdom (UK) have risen by 13% over the past year, making
Three-day trail run now part of annual Eselfontein MTB festival
With entries pouring in for this year’s Eselfontein MTB happening from October 18-20 October, Tru-Cape, the main sponsor, along with the Ceres community, is getting ready to host hundreds of enthusiastic mountain bikers and trail runners in their beautiful valley.
Fruitbox appointed as exclusive agent for Zespri brand kiwifruit in East Africa
In an ongoing effort to align with strong and respected global fresh produce brands, Fruitbox Ltd. recently partnered with New Zealand post-harvest operator EastPack Ltd. to supply Zespri brand kiwifruit to Kenya. “We are excited to partner with EastPack via their
Tru-Cape bids farewell to industry giant Robert Zulch
A giant tree fell when Tru-Cape producer Robert Zulch (69) passed away over the weekend and it is with great sadness that Tru-Cape honours Robert’s legacy as a passionate pome fruit producer, innovator, mentor, and community leader. “Everything he did, he
Tru-Cape is striving to make sustainability strides
Tru-Cape Fruit Marketing is making significant progress towards its ambitious goal of reducing carbon emissions by 50% by 2030 and reaching net zero by 2050. “These objectives will help us, as an agricultural company, to minimise our environmental footprint, which is
Succeeding with Flash Gala: Tips from a top producer
Even though Bigbucks/Flash Gala’s most discerning characteristic is its glossy full-red colour, Ross Heyns, grower from Glenfruin near Grabouw, prefers to treat it as a bi-colour apple. “I think it is the key to success, as managing light throughout the tree
Disciplined production and marketing allow for bright future for Bigbucks/Flash Gala
It has been thirteen years since Buks Nel discovered the coveted Bigbucks apple variety in an orchard near Grabouw and since it became the fastest-growing variety ever planted in South Africa. With about 2.5 million trees in the ground, of which
Flash Gala’s high pack-outs drive producer profitability
The mesmerising full-red colour initially drew Alexander Gibson from Doornkraal Agri in the Witzenberg Valley near Ceres to the South African Bigbucks apple variety. “The prospects for price, especially in the Eastern markets, and pack-outs were equally attractive, and today I
Tru-Cape delighted with success of Hunger Month campaign
A record-breaking 5 million meals, to the value of R2.35 million, were gathered to feed hungry South Africans during Food Lover’s Market’s annual Hunger Month campaign, of which Tru-Cape has been a legacy partner since its inception eight years ago. “It
