Happy Birthday! South African apple industry celebrates its 363rd birthday on April 17
On April 17, 363 years ago, the seeds for one of South Africa’s most significant agricultural industries were sown—quite literally. On 17 April 1662, Dutch Governor Jan van Riebeeck made a humble but historic diary entry in the Company Gardens
Tru-Cape’s African growth story: Meeting rising demand for quality apples
With approximately half of all apples marketed by Tru-Cape sold in Africa, the fruit exporter continues to stay ahead of shifting consumer preferences and developments in the continent’s fresh fruit industry. “Twenty years ago, Granny Smith, Top Red, and Golden Delicious
Welgemeen Boerdery claims top honours at CFG awards: “Small innovations make all the difference”
The combination of an exceptional climate, flawless fruit without blemishes, and a generous dose of grace led to the Welgemeen Boerdery in the Witzenberg Valley claiming top honours for overall excellence at Ceres Fruit Growers’ (CFG) annual awards ceremony at
Nyama Battle premieres on eTV and Tru-Cape is part of the action
Weekends are about to get a whole lot more exhilarating! A brand-new local cooking competition launched over the past weekend, and Tru-Cape is thrilled to be part of the action. Get ready for delicious dishes, fierce competition, and plenty of
Tru-Cape opens heritage orchard for public tour of historic apple and pear varieties
Tru-Cape Fruit Marketing, South Africa's largest marketer of apples and pears, invites the public to explore its Heritage Orchard of historic apple and pear trees at Oak Valley Estate in Grabouw. The free guided tour, hosted by Tru-Cape’s Quality Assurance
Favourable conditions lead to optimism about South African apple and pear season
Tru-Cape producers are optimistic about the current apple and pear harvest, which promises a good yield thanks to positive conditions in all growing regions. The pear season kicked off early in January, while the apple season is now in full swing. The
Two-a-Day is SA’s first agribusiness to enjoy Top Employer status
Tru-Cape’s shareholder Two-a-Day recently became the first agribusiness in South Africa to be certified as a Top Employer nationally by the Top Employers Institute, based in the Netherlands. Companies must be at the forefront of people practices to achieve this status. “We
Tru-Cape ready to take advantage of apple opportunities in Thailand
South Africa’s leading exporter of apples and pears, Tru-Cape Fruit Marketing, has welcomed the news that apples can now be exported to Thailand again, following the granting of market access shortly before Christmas. Roelf Pienaar, the managing director of Tru-Cape, expressed
A rosy outlook for upcoming pome season thanks to new blushed pear varieties
With new blush pear varieties coming into play this season, Tru-Cape is gearing up for a pear season full of promise. “We are looking forward to a solid harvest with good volumes, which is encouraging. This year marks the first time
Optimism about South African cherry season not dampened by frost damage
Despite frost heavily affecting early cherry varieties, Tru-Cape’s cherry growers remain positive about the overall quality of this season’s harvest and the promising opportunities available in both local and international markets. “While there may be less fruit on the trees this
