Vision and staying power are guarantees for future success
We visited the inspirational Sara Pandle in May 2016 and were so impressed by her determined self-improvement and dedication to being of service to others and her goal to become a nurse that we asked to meet again, almost two
Hail and sunburn impact the exportable 2018 South African crop.
Hail damage, drought and high summer temperatures are expected to impact the 2018 Tru-Cape apple and pear crop by about 10% in volume with a greater number of small fruit which might lead to a drop in export income. This, according
Fruit-Full game continues to grow
Usage figures for Tru-Cape Fruit Marketing’s branded educational game where players engage with the fruit growth, processing and sales, Fruit-Full, showed a 304.81% increase in active game players. There are over 4000 users of the game. Although audience profile figures
Oak Valley Estates does as well with wines as it does with apples and pears for Tru-Cape.
Although the historic Oak Valley Estate has long been diversified beyond growing apples and pears into Wagu beef, acorn-fed pork and cut flowers, their wine production has firmly set the estate among the great South African wine producers confirmed by
Tru-Cape cherries among the winning stone-fruit crops
Tru-Cape Fruit Marketing, the largest exporter of South African apples and pears has, over the last three years, focussed more heavily on cherry production and achieving high-value sales for growers than it did in the past and, this past season,
Tru-Cape growers contribute to massive water donation.
With the City of Cape Town’s water shortage crisis on everyone’s mind and fears of pending “Day Zero” when taps run dry approaching in May before the hoped for winter rains, a generous voluntary donation of water, reported at nearly
Tru-Cape breaks 16 million carton sales in 2017 and hopes to consolidate this year.
According to Roelf Pienaar, managing director of Tru-Cape Fruit Marketing, the largest exporter of South African apples and pears, the company last year saw a volume increase of about eight percent breaking the volume record of 16 million cartons for
Tru-Cape Fruit-Full game featured on Maggs On Media
We are beyond thrilled at being featured on the nation's premier media and marketing programme, Maggs On Media on eNCA. Watch the insert here.
Free apples to uniformed Fire & Rescue.
Firefighting brothers, Steven (right) and Reuben (left) Jordaan select a Tru-Cape apple from company receptionist Jessica Brand (centre). Steven Jordaan heads Strand’s Fire & Rescue service while Reuben is based at the nearby Macassar branch. All live in the Somerset West
Free Tru-Cape apples to any fire-fighters in uniform
Putting out fires is something everyone in business has to deal with all the time and SA’s largest apple and pear exporter, Tru-Cape Fruit Marketing, is no exception. Except those metaphorical fires are nothing compared to the on-going challenges that
