Tru-Cape’s Amapiano campaign extended.
South Africa’s preeminent apple and pear brand, Tru-Cape, continues to innovate in its marketing activities to increase fresh fruit sales. In what might even have been a global first for a fresh fruit brand, in March 2020 the company launched a
Heritage Orchard to open on March 4, 2023 for free tour
The Tru-Cape Heritage Orchard at Oak Valley Estate in Elgin will host a free guided tour of its grounds Saturday, March 4th from 10 a.m. to 12 p.m. The tour will highlight the conservation of heritage apple and pear varieties
The Grabouw Weekend Warrior is almost here!
Don't delay in securing your place for the Grabouw Weekend Warrior. To take full advantage of the peak apple season so that many of the orchards in the apple valley will still be laden with fruit while the mountain bikers explore
Reduce stroke risk; delicious, healthy plant-based pear tart.
With the UK’s Express newspaper recently reporting that “those who regularly consumed apples and pears were 11% less likely to have a stroke than those who did not eat apples and pears,” based on a study in the Atherosclerosis Journal
Plant-based apple crumble recipe for a healthy new year.
Tru-Cape Fruit Marketing, the largest exporter of South African apples and pears, commissioned plant-based advocate, entrepreneur and food consultant Mira Weiner to develop these delicious recipes. Mira is passionate about conscious living, plant-based nourishment and holistic healing. www.miraweiner.com. @miraweiner. Images by @lanaloustyle. See Tru-Cape.com
Summer Apple Salad for a delicious and healthy festive season
Tru-Cape Fruit Marketing, the largest exporter of South African apples and pears, commissioned plant-based advocate, entrepreneur and food consultant Mira Weiner to develop these delicious recipes. Mira is passionate about conscious living, plant-based nourishment and holistic healing. www.miraweiner.com. @miraweiner. Images by @lanaloustyle. See Tru-Cape.com
Plant-based recipes for a delicious and healthy festive season
Tru-Cape Fruit Marketing, the largest exporter of South African apples and pears, commissioned plant-based advocate, entrepreneur and food consultant Mira Weiner to develop these delicious recipes. Mira is passionate about conscious living, plant-based nourishment and holistic healing. www.miraweiner.com. @miraweiner. Images by @lanaloustyle. See Tru-Cape.com
Ceres Fruit Growers awards top growers
Despite recent hail damage in the region and one of the toughest years on record, Ceres Fruit Growers (CFG) met Friday, November 18, 2022 at Kaleo Manor to celebrate the best apple and pear producers in typical farming fashion -
Tru-Caper scores in Inter-Province Squash tournament.
Tru-Cape’s Quality Manager Laetitia Moggee who works in Somerset West and lives in Durbanville played doubles squash with partner Jeanne Groenewald of Somerset West in the Interprovincial Masters for SA Country Districts held in Gqeberha from 9-12 November taking fourth place
2022 Eselfontein MTB Fest raises more than R240,000.
The fundraising 2022 Tru-Cape Eselfontein MTB Festival, held in October, made a profit of R240,000. Organiser Janene Malherbe of Eselfontein which produces apples, pears and cherries for Tru-Cape, says decisions still need to be made about how the profit will




